Category: Marketing
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Compile a marketing proposal for a new gym opening in your city. Outline ideas for local ads, social
Compile a marketing proposal for a new gym opening in your city. Outline ideas for local ads, social media marketing, word of mouth, and potential local celebrity endorsements. Consider the following: · What information do you need to obtain from the client? · What challenges will you face while working with them? · How long…
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Discuss how marketing research is used to identify and exploit business opportunities
The research paper for your term project is due this week. Your term project research paper may address any topic covered in this course that is of interest to you as long as you include the following. Frame your topic as a business problem/challenge Discuss how marketing research is used to identify and exploit business…
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You will be required to develop the important components of a marketing plan for a fictional company
Project Overview: As part of the course, you will be required to develop the important components of a marketing plan for a fictional company that is just entering the market. You are required to incorporate the concepts discussd in marketing. In this assignment, we will focus on Idea generation and Product feasibility. Criteria: a) The…
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Company name: Riise Ev we do Riise Ev, the business of converting gasoline-based engines into electric ones.
Company name: Riise Ev we do Riise Ev, the business of converting gasoline-based engines into electric ones. The specific is riise ev converting Canada Post-delivery cars to electric. Focusing ON specifically :we are doing a fictional scenario in which the company we have chosen, Riise EV, is going to try and become the company that…
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Marketing Case Analysis Paper Assignment COBU301 Principles of Marketing Instructions:
Marketing Case Analysis Paper Assignment COBU301 Principles of Marketing Instructions: 1. Choose one of the company cases below available from the course textbook, chapters 1~3. • Video Case 1.1. Cruising to Success: The Tale of New Belgium Brewing • Case 1.2. Dollar Shave Club: The Company for Men • Video Case 2.1. BoltBus Offers Affordable…
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1. Determine your Self-Marketing Objectives (1/2 page) which includes:
SELF-MARKETING PLAN – PART II 1. Determine your Self-Marketing Objectives (1/2 page) which includes: a. Short-Term Career Objectives: Specific and measurable statements about which type of job you will pursue immediately after graduation. b. Long-Term Career Objectives: Specific and measurable statements about what you will be doing 5 – 10 years after graduation. 2. Select…
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Should chatbots and avatars be humanized to respond to consumers’ emotions,
Should chatbots and avatars be humanized to respond to consumers’ emotions, esp. negative emotions? Discuss in the context of the article: Crolic (2022): Blame the Bot: Anthropomorphism in Customer–Chatbot Interactions Links to an external site., Journal of Marketing, Vol. 86 (1).
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Without energy companies, the world would lack health care, farm equipment, auto
Without energy companies, the world would lack health care, farm equipment, automobiles, indoor plumbing, and computers. Despite the many ways in which energy businesses improve the quality of life for the world’s nearly seven billion people, ad agencies face enormous challenges planning campaigns for energy firms. Analyze a current advertisement for a global energy company…
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Should the United States fear the growing economic power of China? Why or why not?
Should the United States fear the growing economic power of China? Why or why not? How are China’s marketing strategies different from those of American firms? What are the current political issues swirling around the inter-dependent and multi-billion dollar trade relationship between the U.S. and China? Be sure to include adequate facts/figures, examples, and research/citations…
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For Milestone Two, you will establish the context for your healthcare product or service, and analyze the market.
Overview: For Milestone Two, you will establish the context for your healthcare product or service, and analyze the market. To establish the context, you will describe the industry segment, describe your target markets, and specify the marketing goals and objectives. In analyzing the market, you will conduct a strengths, weaknesses, opportunities, and threats (SWOT) analysis,…