The economy is under pressure to reduce their ecological footprint. For some businesses, it is a challenge as their paradigm is changing. As sports organizations such as associations, leagues and clubs are also economic entities they carry an exemplary role in our society too and will face the same challenge sooner or later.
1.Discuss the general role of sports organizations in playing an active part in reducing the human footprint in our environment. Should they take a proactive approach to it or simply fulfil set requirements? What impact does it have on their strategy and economic performance – to a better or worse?
2.Pick one of the listed players in sport (done during lecture, see attachment) and create a feasible first concept on what these players can do? How does it affect their sport and business operations? What does it take for them to achieve these ecologic targets?
1.200 – 1.500 words
Discuss the general role of sports organizations in playing an active part in reducing the human footprint