Overview: Students will be expected to identify public relations events occurri

Overview: Students will be expected to identify public relations events occurring in the “real world.” These can range from local organizations and businesses attempting to build relationships with the community to large scale campaigns designed to create relationships with national/international constituencies. These short papers (2-3 pages, double-spaced, normal font, 750-800 words) will include a brief summary of the campaign, links to concepts discussed in the class, and an informed evaluation of the campaign’s quality. NOTE: As we have covered additional content since your first PR Response paper, try to integrate some of that additional content from recent chapters we’ve looked at in your analysis. Please select a different PR item to respond to than the one you selected for your first paper.
Structure: Try to select a something that a company or organization is doing for PUBLIC RELATIONS (i.e. to connect with the public; not necessarily just a commercial or marketing campaign). After figuring out what campaign or project you want to write about, you will probably want to research it a little (by looking at the organization’s website, etc.). You should summarize this information and explain the campaign/project/event in about one page (double spaced, normal font). Next, try to link it with some concepts we have looked at in class. You should explain and underline the specific course concepts you see in the campaign/project/event. For example, if you are looking at a campaign that makes people feel special/good for buying something, you could talk about how a function of PR is to provide meaning for stakeholders and explain this (note how this was in bold). Again, this will probably take about a page and should include a variety of course concepts we’ve explored. YOU MUST INCLUDE AT LEAST FIVE COURSE CONCEPTS AND THEY MUST BE UNDERLINED. Finally, you should complete the paper by evaluating the campaign/project/event. This should be opinion based, but it should also indicate that you have been reflecting on course concepts (i.e. more than “this suck b/c it’s ugly” or “this rulz bc it has hot ppl n it”). 2-3 pages total.
Sample Outline: This is a sample outline for what your paper might look like. PLEASE USE THE HEADINGS BELOW TO KEEP YOUR PAPER CLEAR AND ORGANIZED.
1. PR Item Description (this will be about one page)
Sample Text: “The NFL, in support of breast cancer awareness, had players where pink as part of their ‘Crucial Catch’ campaign…”
2. Links to Course Content (this will be about one page)
Sample Text: “A function of PR is to provide meaning for stakeholders which means that organizations create meaningful content that ensures improved relationships with stakeholders and provides a since of purpose to those engaging with the organization. The ‘Crucial Catch’ campaign did this by making people watching care more about breast cancer awareness and to view the NFL as supportive of this action…” (note how the term from the course was put in bold, defined clearly, and linked to the actions of the NFL’s PR project; you will do this for five different items discussed in the course textbook)
3. Evaluation (this will be about half a page to a page)
Sample Text: “This campaign was effective because identified and issue stakeholders were concerned about and established a link to the organization…”