There are three discussion topics. All three topics should be addressed.
Supporting your views with references:
When you make an assertion of fact, state that it is based on your own experience or provide an in-text citation for the reference source you used to support your response. A minimum of two sources is required for the main topic, and for the reply posts. You do not need two sources for each topic, but you do need two sources across your main topic responses. For maximum credit, you will need three or more. You will also need a minimum of two references to support your reply responses to classmates. For maximum credit, you will need three or more.
TOPIC 1: Customer Expectations
PROMPT: Compare two companies within the automobile industry: one that is known for exceeding expectations (delight) and another that reflects simply positive satisfaction. What influenced the customer perceptions of performance (expectations, quality, responsiveness, price)?
TOPIC 2: Consumer Decision Making Process
PROMPT: Describe the decision-making process for a Tesla Cybertruck vehicle through input (marketing efforts), processing (recognition and evaluation), and output (purchase). Include specific components of each stage such as sociocultural environmental factors, motivations and postpurchase evaluation.
When you make an assertion of fact, state that it is based on your own experience