CLIENT:
Sinful Deserts – https://sinfuldesserts.ca
YOUR TASK
You have been hired as Blogging and SEO consultants by our client who needs help with writing content for the blog section of their website, as well as organically optimizing the blog posts for search engines.
Your task is to create a blog post (around 300 words) that your client can use on their website, as well as a short user manual the client can use as they create their own blog posts in the future.
Start with the following blog planner* template to help you plan.
You need to suggest at least 5 distinct organic SEO strategies, implement them in your blog post, and explain them in a Word document as follows:
Title page:
Include a title page at the beginning of the document.
Blog Post:
Include the full blog post (along with multimedia)
SEO Strategies & Implementation:
– List and briefly describe five distinct organic SEO strategies to optimize the blog post (one strategy per page)
– Include screen shots of how you have implemented your suggestions on the blog post. Think of this part as a “user manual” for your client to refer to when writing and optimizing future blog posts, the following is an example of image optimization*2
– For clarity, please include one strategy per page, and clearly label each strategy/page.
RESOURCES:
*Blog Planner template link (MUST BE FILLED OUT AND ATTACHED AT THE END OF THE FINAL DOCUMENT SUBMISSION): https://docs.google.com/document/d/1SPiaOC0mb3MiAhPeA7yQV4pmSvStyVuAqeeAz8lsH_c/edit
*2This is an example of IMAGE OPTIMIZATION: https://hanadialnawab2015.files.wordpress.com/2021/09/image-optimization.jpg
SEARCH ENGINE OPTIMIZATION PDF DOC ATTACHED TO THESE INSTRUCTIONS BELOW, PLUS LOOK AT THE ATTACHED LINKS:
1) https://hanadialnawab2015.files.wordpress.com/2020/11/marg-reffel-humber-seo-fall-2020.pdf
2) https://hanadialnawab2015.files.wordpress.com/2020/11/marg-reffel-project-bonus-tips-fall2020.pdf
3) https://hanadialnawab.com/class-work/image-seo/ (password to acces the 3rd link: humber)
Royalty free images (Unsplash*3): use royalty free images ONLY if you cannot find suitable images through our client’s online presence (website and social media).
*3 https://unsplash.com
This is an example of how the final version of the project should look like (DO NOT use the same strategies as in this example, the example is just for reference purposes, you have to come up with your own SEO startegies for the blog): https://docs.google.com/document/d/1tjoLmuUiVS82L8znQ3sSYqm6SW95N06heSuajA0mqVQ/edit
